Brand sprints is a common method for clarifying brand fundamentals through structured, time-boxed exercises.
Most sprint models stop at defining the brand personality - great for answering the big why and how, but often detached from the what: the visual identity that customers, investors, and partners actually see and feel.
That’s where momentum slips. The simple truth is, the most brand studios and advertising agencies fail to consider the momentum and pace of startup teams. Weeks or even months go by as teams try to convert abstract strategy into logos, color palettes, and tone. In the process, consistency is lost, and brand clarity fades.
In today’s fast-paced world, knowing who you are isn't enough—you need to know how to communicate it. Directly. Tangibly. Visually . Design shapes perception, drives engagement, and influences purchasing decisions.
The Diorama Brand Sprint: 10 Days At Diorama, we guide you through a 10-day intensive process that builds a solid foundation for your brand—combining strategic discovery with the creation of a distinct visual identity vocabulary.
This shortened timeline packs into 10 days what would normally take months of research, refinement, and development. Instead of a long drink, we prefer to serve you a strong shot.
It gives us just enough time to deeply understand:
Your values and positioning through thoughtful, collaborative exploration Your competitive landscape, audience, and current industry trends And crucially, it leaves room for what matters most: refinement, real alignment, and smooth collaboration - from visual decisions to rollout support, investor decks, and product design needs.
The 10-Day Sprint Timeline Our Brand Sprint Process Just like traditional sprint frameworks, our process follows a multi-step arc - from strategic thinking to creative execution.
Deep Brand Discovery It all starts with a live introductory workshop - anywhere from 2 to 4 hours, up to multiple days, depending on the complexity of your company, to define the authentic core of your brand.
Using collaborative FigJam boards and our unique exercises on value discovery, multi-archetype brand mapping, personality spectrum scaling and vision alignment across teams, we help you "pour your hearts out" in a concise, coherent and consistent manner.
Without internal alignment on shared value and culture, growth will eventually hit a wall. Our process identifies these alignments and addresses the gaps before they become systematic issues. Design Sprint for Techbox Desk Research Next, we dive into research. Competitors, market trends, design languages. But not to copy - to differentiate. It all comes to details.
Everyone in your sector using blue? Let’s explore red.
The scope for creativity only expands with solid research behind it.
Mood Boards and Style Exploration Time to make the magic visible. Based on insights from the workshop and market analysis, we create detailed mood boards - not just inspirational “Pinterest boards,” but focused design explorations:
Wordmark variations Brand patterns and supporting elements Illustrations and iconography Typography systems UI layout elements (optional for tech-orientated companies) These boards are the distilled outcome of everything we've uncovered since Day 1 of the Brand Sprint - ensuring every element of your brand essence is captured with intention and nothing gets lost along the way.
Design Sprint for Stavia Concept Development and Refinement Now it’s time to choose your direction.
We present multiple concept interpretations of how your brand could manifest visually. We check alignment, get your feedback, and refine the chosen path into something final and fully yours.
This step is collaborative. And we are there to listen and action.
Brand Sprint for ssleek What You Walk Away With Brand Sprints are a powerful way to shape internal culture - offering frameworks to reflect on your product, values, and purpose. Many teams use them independently to align around brand fundamentals.
So why bring in an external partner? Because our approach goes beyond strategy exercises. Unlike traditional sprints that stop at a positioning doc, we deliver both clarity and execution. You walk away not just knowing who you are, but with a full set of ready-to-use visual identity tools - built for digital communication and market launch.
This isn’t just about creating a logo. It’s about building a comprehensive brand foundation that powers everything from investor decks to product design. And, of course, you get full ownership and usage rights, with the flexibility to implement in-house or keep working with us for ongoing support.
Should It All End This Soon…? It doesn’t have to.
While our 10-day sprint gives you everything you need for immediate market entry, many of our clients stick around. Whether it’s updating landing pages, refining decks for investor meetings, or evolving the product UI - we can be here as your brand grows.
Where a strong brand exists, real business value follows - and it doesn’t go unnoticed. Investors see it, your audience feels it, competitors respect it, and your team aligns behind it. Consistent, compelling brand communication doesn’t just catch the eye - it flirts with your market, builds trust, and signals uniqueness and reliability. Over time, your brand starts working for you - amplifying your presence, streamlining your operations, and quietly reducing the need for constant marketing push.
