Generali Balans
Fostering health and life balance through Generali Balans content platform.
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Social Media Strategy
Matúš Polakovič
Martin Holík
Lukáš Pazera
Katarína Pirháčová
Peter Galko
Social Media Management
Lukáš Pazera
Nikola Kisfaludyová
Graphic Design
Nikoleta Dekanová
Lucia Grečnárová
Paulína Kvaššayová
Oliver Turčan
Roman Mikláš
Jakub Lysý
Marián Matej
Case Study Design
Roman Mikláš
Project Manager
Katarína Poláková
Michaela Martónová
Zuzana Greškovičová
Ema Čabová
To foster a lifetime partnership with its customers, the Generali insurance company tasked our agency with the creation and sustenance of the Generali Balans platform, a pivotal initiative aimed at promoting a balanced and healthy lifestyle.
Our collaboration with the Slovak Academy of Sciences has been a cornerstone in this endeavor, elevating the platform’s credibility and enriching the content with high-value insights. For nearly five years, we have managed Generali Balans, producing a plethora of articles, podcasts, and videos that have transformed it into a well-trusted resource visited by hundreds of thousands of individuals annually, all in pursuit of advice and strategies to attain a harmonious life balance.
But our role extends beyond just content creation; we are the architects of its social media strategy, ensuring the core messages reach and resonate with a broad audience. Through meticulous stewardship and occasional targeted ad campaigns, Generali Balans effectively encourages a balanced life rooted in well-being, echoing Generali’s commitment to being a lifetime partner to its customers.
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